The NHL has tapped DreamHack Sports Games to operate live and online esports competitions and events for its NHL Gaming World Championship brand in a multi-year deal. In addition to operating events and livestream coverage, DreamHack Sports Games will collaborate with the NHL to approach new sponsors.
NHL Gaming has historically focused on established NHL sponsors, but VP of Business Development and Innovation Chris Golier told The Esports Observer that one advantage of working with DreamHack Sports Games is the ability to access new sponsors, particularly those endemic to the esports industry.
Additionally, with DreamHack Sports Games’ established foothold in Europe, the partnership opens the door for the NHL to expand its gaming efforts beyond North America.
DreamHack Sports Games is a company focused on providing esports operation services for traditional sports simulation games. The company has worked with various traditional sports organizations to develop esports league equivalents including the European Tour in golf and multiple soccer leagues such as Superliga. Last year DreamHack Sports Games secured a partnership with HyperX for the eSuperliga.
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