Gaming tournament and training platform Nicecactus has teamed up with Kenyan esports platform Wolfie Sports.
The three-year deal will see both entities collaborate to launch an online tournament platform in Africa.
RELATED: Origin stories: Alexandre Amoukteh on the rise of Nicecactus
According to the release, Vodafone-owned mobile banking provider Mpesa will also partner with Nicecactus and Wolfie Sports to provide mobile payment solutions.
Through the new platform, Nicecactus and Wolfie Sports intend to deliver tournaments in multiple games, whilst also providing data-driven training and advanced tracking technology to help players improve.
Mike Hessabi, CEO of Nicecactus, commented: “Our gaming platform is unique in that we offer tournament solutions, but also provide a training academy so players can improve no matter what region they reside in.
“Our desire is to ensure African gamers have a chance to reach their full potential, no matter what level they start from. We strongly believe in empowering our gamer community. And Wolfie has the same vision and ambition as us. We are excited to be involved with leading partners in this project.”
In addition, both parties will collaborate on business development opportunities and B2B commercial services in Sub Saharan Africa.
Anthony Limo, Director of Wolfie Sports added: ”The African participation in esports is growing tremendously with young players driving the charge on mobile. Nicecactus understood this early on and have provided a platform that captures the expectations of a fluid, sleek, immersive and localised experience, Kenyans and indeed Africans will be amazed by the offering and prizes.”
RELATED: Nicecactus establishes joint venture to expand into GCC region
Earlier this year, Nicecactus partnered with Sheikh Suhail Bin Butti Al Maktoum and Faris Ahmad Ramadhan Juma to expand its activities in the GCC (Gulf Cooperation Council) region.
Esports Insider says: At the moment, Africa is one of the fastest-growing markets for esports and gaming, especially Mzito, FIFA, Tekken and Counter-Strike. It’s not surprising that Nicecactus and Wolfie Sports want to take advantage of this business opportunity and further engage with the African audience. With Nicecactus’s experience and Wolfie Sports’s knowledge of the local esports ecosystem, this is set to be a very promising collaboration.
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