Norwegian esports organisation SKADE has entered a partnership with Danish audience analytics firm Cavea.
As a result of the deal, the organisation will use data to improve its commercial operations and to become ‘more data strategic’, according to a release.
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The organisation will utilise Cavea’s products to help understand its audience, alongside positioning itself as an ‘attractive collaboration partner’ for brands looking to join its partnership roster, in a bid to fuel growth.
Morten Skaland, CEO of SKADE Esports, spoke on the partnership: “Pairing up with data analytics company Cavea is a big enhancement for us in SKADE. This partnership will help us to implement data to grow our reach and improve our collaborations in the future. We are excited to work with the team at Cavea and provide our partners with deeper insights as we continue our journey to the top.”
Cavea has data partnerships with a handful of esports organisations. SKADE joins the likes of Heroic, Swedish organisation Alliance, Dubai-based YaLLa Esports, and OverActive Media in its portfolio.
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Mircea Gabriel Eftemie, Co-founder and CEO of Cavea, also commented: “We at Cavea are very excited to see more teams join the client roster and to expand our Scandanavian foothold with the addition of another fantastic organisation from Norway. Utilising our sponsorship analytics platform, we seek to help Skade grow commercially and become truly data strategic.”
Esports Insider says: Data partnerships are a common occurrence in the esports industry as esports companies look to be more strategic in planning their partnerships. For Skade, joining forces with Cavea appears to be a step in the right direction as it looks to expand its foothold within Norway and Europe.
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