Twitch updated its API to now include a Brand Safety Score.
The popular American video live streaming service, Twitch, has reportedly introduced a Brand Safety Score to its interface. The purpose of this addition is to “automatically grade how brand-friendly streamers are” according to a tweet posted by eFuse today.
This update to Twitch’s application programming interface (API) is being compared to Youtube, where videos receive monetization based on the content. The streaming community has responded to tweets announcing the implementation of the Brand Safety Score. There are many concerns about this change giving specific streamers favored treatment.
A few parameters determine the Brand Safety Score. They include the streamer’s relationship with Twitch, ban history, suspensions, age, chat behavior and games played. It will be interesting to see how this change affects Twitch streamers.
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