The ownership of Spanish esports organization Vodafone Giants has launched a new esports business ownership group under the name Good Game Group. The group’s properties will be divided among three divisions – GG ESPORTS, GGMEDIA, and GGPRODUCTS.
GG ESPORTS will consist of Vodafone Giants and fellow Spanish organization x6tence, which was acquired by Vodafone Giants parent company Giants Gaming earlier this year. GG MEDIA will be a content creation vertical consisting of media channel Esportmaniacos and fighting game community operation BCN Fighters.
Giants Gaming has been active throughout 2020. In addition to the acquisition of x6tence, the company raised €3M ($3.3M USD) in May, and has secured several non-endemic partnerships such as Nike, Chupa Chups, and Red Bull.
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