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If you miss the thrill of going to a live music event, with IRL concerts not taking place due to social distancing measures, then Roblox has you covered. This weekend the hugely popular platform will be hosting a Zara Larsson event, where the Swedish pop sensation will be performing new songs from her latest album. The Zara Larsson Dance Party event kicks off in Roblox at 4pm pacific time on Friday May 21, which for those in other regions is 7pm pacific time on Friday May 21 and midnight on Saturday May 22 for those in the UK.
The 23-year-old singer will be performing the title track from her latest album, ‘Poster Girl’, as well hits ‘Lush Life’, ‘FFF’ and ‘Never Forget You’.
The Zara Larsson Dance Party event is being held to mark the availability of an expanded edition of Poster Girl.
Poster Girl: Summer Edition includes six additional recordings, four remixes, and two new tracks.
The Zara Larsson Roblox event includes a performance from the pop star, and an exclusive Q&A session with encore performances over the weekend too.
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Speaking about the album and the upcoming Roblox event, Zara said: “I’d never sat down and said, ‘Let me really listen to this, the melodies, the lyrics.’ And I was thinking about the future — what will make a really good concert. I like to write songs, but I’m a performer first and a writer second. This album will be fantastic when played live, and I’m really excited to be able to play a select list of songs to the whole world for the first time inside Roblox.”
The Zara Larsson Dance Party event will take place in and around the singer’s Swedish lake house and features tons of fun mini games, interactive challenges and exclusive merchandise.
The in-game gear that will be on offer includes emotes, an avatar bundle as well as a free item.
While there will also be animals roaming around the virtual property for the Roblox event, including pigs – Zara’s favourite.
If you’re hoping to get in line and attend the Zara Larsson Roblox performance then here are the start times and dates…
• Launch Party Premiere – Friday May 21 4pm pacific, 7pm eastern. Saturday May 22 12am UK time, 1am CEST.
• Launch Party Re-airing – Saturday May 22 1pm pacific, 4pm eastern, 9pm UK time, 10pm CEST.
• Launch Party Re-airing – Saturday May 22 9pm pacific. Sunday May 23 12am eastern, 5am UK time, 6am CEST.
• Final airing of Launch Party: Sunday May 23 9am pacific, 12pm eastern, 5pm UK time, 6pm CEST.
Speaking about the event Sylvia Rhone, chairman and CEO of Epic Records, said: “During the past year we’ve worked to create new and innovative ways to connect artists with their fans.
“Bringing Zara to Roblox to perform and interact with the Roblox community is an incredible match and we know her fans will love the performances this weekend.”
While Jon Vlassopulos, vice president and global head of music for Roblox, added: “We are thrilled to welcome global pop sensation Zara Larsson to Roblox. She has created a magical pink wonderland that you have to see to believe and there is definitely going to be a lot of fun, games, and dancing this Friday.
“Roblox Launch Parties continue to be the best way for artists to reach millions of fans over a weekend, connecting them and their music in unparalleled fun, interactive, and immersive ways.”
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