What Is Email Deliverability And How to Improve It? – Oceanup.com

Want to bolster your email marketing efforts? You need to understand email deliverability. It’s the key to making sure your messages reach the right inboxes — and that those inboxes open and click.

In this blog, we’ll explore what email deliverability is, why it matters, and how you can ensure your emails make it through.

What is email deliverability?

Email deliverability is the process of sending emails to recipients’ inboxes instead of their spam or junk folders. It is important for businesses and organizations to understand how to properly manage their email infrastructure in order to ensure their emails reach customers, clients, and other interested parties. To learn more about improving email deliverability, businesses and organizations can check this page for tips and best practices.

The most important factors when improving email deliverability are authentication methods – such as SPF and DKIM records – list hygiene and maintenance practices, content relevancy (including avoiding any blacklisted words), subscriber engagement, IP reputation management, following the guidelines of the major ISPs (Microsoft’s Smart Network Data Services (SNDS) and Google’s Postmaster Tools). Additionally, sending only high-quality content as often as possible is a great way to reduce bounces due to invalid addresses or typos in users’ email domains.

What are some best practices for email deliverability?

To ensure that your emails are delivered to their intended recipients, it is important to follow email deliverability best practices. Here are some of the key steps you can take to improve your email deliverability:


In conclusion, email deliverability is of paramount importance to any online marketing or communication effort. If the messages you are sending are not reaching your target audience in the appropriate numbers, then your strategies will not be effective.

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