Over the next few weeks, Twitch will be rolling out a new type of interactive video ad. These Multiplayer Ads are interactive videos that viewers can participate in. While most people roll their eyes or go do something else while the ad plays, Multiplayer Ads reward the streamer the more you watch. For viewers who […]
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Weirdest PlayStation Ads You Forgot About
Sony isn’t just a video game console-making giant, it’s also a commercial marketing genius. Over the past 26 years of PlayStation’s existence, Sony has managed to sell over half a billion consoles, and it didn’t just do it with remarkable exclusives alone. It also subliminally implanted PlayStation into our consciousness with weird-ass ads, most of […]
Twitch führt Mid-Stream-Werbung ein –
Twitch-Streamer sollen regelmäßig Werbung schalten, um sich selbst und der Plattform Einnahmen zu bringen. Viele weigern sich aber und bringen den Zuschauern zuliebe keine Ads. Nun greift Twitch selbst ein. Wie die meisten contentgetriebenen Plattformen verdient auch Twitch vor allem durch Werbung Geld. Deshalb werden Partner dazu angehalten, in ihren Streams regelmäßig Werbung zu schalten. […]
In-app ads are not the Dark Side
This article is part of a Gaming Insights series paid for by Facebook. Alongside the disruptions of 2020, gamers play on. And they continue to engage with ads. Industry data increasingly shows that ads complement in-app purchase revenue without a negative impact on retention or experience. As a result, more game studios are integrating player-friendly […]
Shoppable ads prove their mettle during lockdown
In the face of the global COVID-19 pandemic, consumer shopping behaviors that were steadily migrating online have taken an instantaneous leap forward. The new marketing reality that many retail brands viewed as being somewhere on the horizon is now literally on the doorstep, and it is perhaps best embodied by today’s shoppable ads. Shoppable ads […]
BBB blasts Verizon for 5G ads, says coverage claims mislead customers
While rivals AT&T and T-Mobile were racing to launch nearly national 5G networks last year, Verizon oddly focused on touting rollouts at sports stadiums and arenas — places where it could show off its high-speed, short-distance millimeter wave technology. Now the Better Business Bureau’s advertising unit is taking Verizon to task for misleadingly using those stadium installations […]