Gaming brands have been revving up their TV ad spend just in time for the holidays: November saw a 76.65% increase in estimated outlay, up to $49.7 million from October’s $28.1 million. Over half of that came from PlayStation’s heavy promotion of the PlayStation 5 and Call of Duty: Black Ops — Cold War. In […]
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PS5 production doubled ahead of launch but shortages still likely
Sony are expecting to have 5 million PS5 console manufactured by the end of September and another 5 million by December. Although there’s still no clue when exactly the PlayStation 5 is going to be released there now seems no doubt it will be this year, with any fear of a delay finally quashed – […]
Nintendo Switch sales doubled year-over-year in March
Let’s say a global pandemic forces you to spend almost all of your time inside at home. Sure, this means you have a chance to catch up on Netflix and reading. But you’re probably going to want to mix up your media consumption, so maybe it’s time to check in on those video games. I’ve […]