Red Bull Racing Esports Team announced that it has partnered with HyperX, which will become the team’s official peripherals partner. As part of the partnership, HyperX will supply the Red Bull Racing Esports Team with its gaming mice, keyboards and the HyperX Cloud Gaming Headsets. HyperX has been a longstanding partner of Red Bull, supporting the […]
Semper Fortis Esports raises £2.55m from Aquis Stock Exchange listing – Esports Insider
Following the UK-based esports organisation’s listing on the Aquis Stock Exchange (AQSE), Semper Fortis Esports has announced that approximately £2.55m has been raised during the first day of dealings. According to the release, the gross proceeds were conducted at an issue price of 1p per share, with Semper Fortis Esports’s market capitalisation valued roughly at […]
Former NRG Esports Exec Joins QYOU Media – The Esports Observer
Los Angeles-based influencer marketing agency QYOU Media announced Thursday that Kyle J. Scott has joined the company as its new vice president of global partnerships. In his new role, Scott will spearhead efforts to develop global brand partnerships in “film, streaming platforms, retail, esports, and gaming.” He will report directly to Glenn Ginsburg, SVP of […]
KRÜ Esports appoints Vanquish as exclusive commercial agent – Esports Insider
Argentine organisation KRÜ Esports has named international marketing agency Vanquish as its exclusive commercial agent. According to the release, both parties will collaborate to bolster the organisation’s commercial portfolio by securing ‘strategic alliances with brands that share its vision’. KRÜ Esports was established in October 2020 and is founded by Manchester City striker Sergio Agüero. RELATED: KRÜ Esports CEO […]
The Esports Journal returns, Edition 8 is on the way – Esports Insider
On 30th April, Esports Insider’s sister magazine, The Esports Journal, will release its eighth edition. RELATED: Ghost Gaming enters partnership with G FUEL The Esports Journal — ran in conjunction with LATAM Media Group (LMG), who produce the Spanish edition — is an industry-leading B2B esports magazine and will comprise interviews with some of the […]
Opinion: How Esports Can Harness the Raw Potential of Speedrunning – The Esports Observer
There’s a universal moment many gamers have experienced. You’re the best in your little friend group at Super Smash Bros. Beating your buddies at the game isn’t even a challenge. You’re confident in having figured out the game well enough to challenge anyone. Then you play someone who actually understands spacing, grabs, punishes when you […]
Esports Player League enters partnership with Warner Music Asia – Esports Insider
Online tournament platform Esports Player League (ESPL) has announced a partnership with record label Warner Music Asia. As a result of the deal, Warner Music Asia has become the platform’s exclusive music partner. Moreover, ESPL will be able to embed music owned by the record label into its platform. RELATED: Astralis launches initiative with Universal Music […]
EXCEL ESPORTS secures Sony smartphone partnership – Esports Insider
British organisation EXCEL ESPORTS has named Sony as the official smartphone supplier for its Fortnite division. The partnership sees Sony work closely with EXCEL’s Fortnite player Jaden ‘Wolfiez’ Ashman to showcase the Japanese firm’s Xperia smartphones. RELATED: Epic Games closes $1bn funding round led by Sony In addition, EXCEL and Sony will collaborate on educational […]
BDS Esports officially sign French squad Opportunists
BDS Esports has officially signed the French team Opportunists. BDS sign Opportunists off the back of their recent run at the VALORANT Champions Tour. The team was a semi finalist at Challengers 1 in the second stage and made a deep run at Masters 1. They were the last team knocked out of their group; […]
Esports venue in Warsaw renamed 'ESPOT powered by Mercedes-Benz'
The Polish branch of automobile manufacturer Mercedes-Benz has inked a partnership with Polish esports org Illuminar Gaming, and is now the title sponsor of esports and gaming venue ESPOT Gaming Concept in Warsaw, Poland. Jarosław Śmietana, CEO & Founder ESPOT Gaming Concept, told Esports Insider that “Mercedes-Benz will have permanent branding in the [ESPOT] venue, and […]