BMW Esports, the esports division of german automotive company BMW, has unveiled ‘Heroes Of Rivalry’, a manga series featuring its United in Rivalry team partners. BMW Esports’ United in Rivalry partners include Cloud 9, FNATIC, FunPlus Phoenix, G2 Esports and T1. However, the announcement also revealed that European organisation OG Esports has been announced as its […]
Key esports sponsorships and partnerships, March 2021
Each month, Esports Insider — in collaboration with polling and analytics platform YouGov — collates the period’s key sponsorship and partnership news in esports. YouGov’s expanded Global Fan Profiles (GFP) tool now enables sponsors, properties, and rights holders to monitor fan sentiment in esports on a global scale (32 key markets). The new GFP tool […]
Esports movers and shakers in March 2021 – Esports Insider
Each month, Esports Insider curates a list of the industry’s key personnel changes. Here we have compiled March’s most notable movers and shakers. To read more about a story, click the corresponding link in the title. Spotlighted story: Victoria Horsley on her new role at Riot Games The worlds of collegiate and professional esports continue […]
Esports Betting Is Taking Off, Which Games Are The Most Popular?
As esports continues to grow worldwide, we take a look at which games are the most popular to bet on. Esports betting is a growing trend, with bigger cash prizes and tournaments happening on a regular basis. Esports betting Canada market is following trends, but it can be complicated for newcomers to find the perfect […]
Esports Boxing Club Will Bring Boxing Greatness Back To The PS5, Xbox Series X, And PC
Steel City Interactive is looking to reinvigorate the boxing game genre. Esports Boxing Club (ESBC) is the studio’s attempt at restoring the boxing fandom, and the team’s latest video highlights all of the game’s features in early alpha footage. Steel City’s upcoming Esports Boxing Club aims to recreate the hype that once belonged to EA’s Fight Night series, […]
Simplicity Esports to offer limited edition NFTs to esports centre members – Esports Insider
North American organisation Simplicity Esports and Gaming Company has announced plans to sell limited edition non-fungible tokens (NFTs) exclusively to members of its gaming centres. The initiative is the result of a partnership between Simplicity Esports, Project Token, and the University of Central Florida (“UCF”) Blockchain Innovation Lab. RELATED: Simplicity Esports to acquire gaming centres in […]
PSG Esports Announces Expanded Partnership with Betway
Paris Saint-Germain Esports has evolved its partnership with Betway, which previously focused on its Dota 2 team, PSG.LGD, which operates in partnership with Chinese organization LGD Gaming. Betway will now serve as the main partner for PSG.LGD for one year. Additionally, Betway will expand its partnership to include PSG Esports’ operations beyond Dota 2 as […]
ONE Esports unveils partnerships with Foodpanda, Tinder, TikTok, and Shopee – Esports Insider
ONE Esports, the esports venture of sports media company ONE Championship, has announced strategic partnerships with grocery delivery platform Foodpanda, Tinder, TikTok, and e-commerce firm Shopee. As a result of the agreements, the brands will collaborate with ONE Esports to promote the ONE Esports Dota 2 Singapore Major Presented by PGL. RELATED: ONE Esports and […]
Allied Esports and Xsens Bringing Live Animated Casters to Counter-Strike Event
Allied Esports, a global esports entertainment company, has plans of debuting a live motion capture technology for its casters at the Counter-Strike: Global Offensive Legend Series Broadcast. Allied will lean on Xsens, makers of inertial motion caption products, “to bring live animated casters to a professional esports tournament production for the first time.” Essentially, Xsens’ […]
Esports Community Aggregator, Harena Data, Launches After School Gaming Clubs
Harena Data, an esports community aggregator, announced the beginning of its After School Gaming Clubs program, a regional program with the aim of promoting student engagement through digital media while providing opportunities to form new friendships through competitive gaming. Available to students between the ages of 7 and 17, Harena’s virtual program will reconnect students […]