The application of immersive technology into the attractions and amusement landscape is covered by industry specialist Kevin Williams. In his latest Virtual Arena column – we visit the test project for a new kind of Immersive Theater – employing the latest technology, including Magic Leap AR headsets, making its debut in live performance. The diversity […]
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‘We’re a brotherhood’: How Immortals is bonding through its brand – Esports Insider
In the past two years, Immortals has cycled through 15 different League of Legends players on its main roster, leading the LCS in that statistic. With so much turnover in such little time, it can be hard to form an identity around a team’s players and create a brand that fans can get behind. Teams […]