Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Led by new investors STS Ventures, Swaarm will use the funding to drive product development and increase its presence in new and existing markets BERLIN–(BUSINESS WIRE)–June 24, 2021– Swaarm, a leading global performance-based tracking platform for marketers, today […]
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CLG Secures Marketing Partnership With Samsung – The Esports Observer
Samsung Electronics America will become the official computer memory hardware devices partner for all teams under the banner of CLG, the esports organization owned by Madison Square Garden Company. In addition to its category partnership, Samsung will become the presenting partner of CLG’s amateur tournament initiative, now under the heading of the Samsung Open Tournament […]
Marketing campaign analytics startup Sellforte raises $4.78M
Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Helsinki-based software-as-a-service startup Sellforte today announced a €4 million ($4.78 million) funding round. The company says it’ll use the capital to scale R&D on its products and expand its operations internationally, soon opening a new office in Germany. According to […]
Xbox Marketing Boss Warns People Not To Get Too Excited About The Game Awards
With industry pundit Geoff Keighley hyping up this year’s Game Awards ceremony to an extreme degree, it stands to reason that the major console manufacturers will have all kinds of big announcements peppered throughout the show. Just last year, Microsoft unveiled the first look at the Xbox Series X, for instance, so there’s got to […]
Top Marketing Tips for 2020
Every business needs marketing to generate revenue, and we are already seeing a lot of change in the way marketing is taking place. The year 2020 is here, and content marketing has grown to become one of the major channels for businesses to attract traffic. But today, we are not limiting ourselves to content marketing. […]
LoL marketing has sparked controversy with Seraphine and mental health
Riot Games is coming under fire this week after some controversy sparked around Seraphine’s latest social media posts. Seraphine is League of Legends’ newest virtual influencer, and fans have eagerly watched her go from an aspiring songwriter to the newest member of K/DA and LoL champion. Since Seraphine isn’t real, she’s a marketing tool to create parasocial […]
Facebook Marketing in 2020
Marketing is always crucial for the final success of a company, its products, ideas or anything we want to place on the market. Once upon a time, the most popular methods were advertising on billboards, in newspapers and on television, especially in primetime. However, things are changing. In the last twenty years, with the growing […]