Nielsen is planning to shut down its SuperData gaming division, an apparent admission that original hopes for the department didn’t work out as intended. The global measurement and data analytics company completed its acquisition of the research firm formerly known as SuperData Research in late 2018 and said it would enhance offerings from its pre-existing […]
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Nielsen Sports: Discussing Team Quadrant’s gaming and lifestyle approach – Esports Insider
Traditional sports athletes investing in esports has become a recent phenomenon that has led to the likes of international footballers Gareth Bale, Sergio Aguero and Casemiro creating their own respective esports organisations this year alone. Moreover, we have seen a variety of other athletes choose to invest in existing esports entities such as NBA player […]