In-app ads are not the Dark Side

This article is part of a Gaming Insights series paid for by Facebook.  Alongside the disruptions of 2020, gamers play on. And they continue to engage with ads. Industry data increasingly shows that ads complement in-app purchase revenue without a negative impact on retention or experience. As a result, more game studios are integrating player-friendly […]

Ubisoft Not Raising Price On 2020 Next-Gen Games

Earlier this month, pre-order listings for next-gen SKUs of NBA 2K21 hinted at a $10 price hike to $69.99 when PlayStation 5 and Xbox Series X launch later this year. However, during Ubisoft’s Q1 earnings call today, the publisher said it does not plan to raise prices this holiday season. When the topic of Take-Two’s […]

Xbox Reportedly Told Devs Not To Offer Series X Versions As Paid DLC

Microsoft has reportedly warned Xbox Series X developers against charging for DLC upgrades from the current generation to the next one. The move appears aimed at disincentivizing publishers from charging for a service that Microsoft is trying to make a major pillar of its platform with Smart Delivery. VGC reports that the company is encouraging […]

Crash Bandicoot 4 Will Not Have Microtransactions

Crash Bandicoot 4: It’s About Time will not have microtransactions, developer Toys For Bob clarified in a tweet. This comes after speculation that the game might have them because the Microsoft Store listing for the game states it “offers in-app purchases.” This label may have been caused by the Totally Tubular Skins, which are included […]

Twitter is not breaking new ground with its remote work policy

I’m the president of Articulate, a highly profitable SaaS company that’s been fully remote since its founding in 2002, has more than 250 employees, and will reach $100 million in recurring revenue this year. So when I heard that Twitter is breaking new ground by letting its employees work remotely, as this article by Margaret […]