The gaming monitor brand AGON by AOC has been announced as the latest partner of the VALORANT Champions Tour (VCT) EMEA. The company will officially support the region’s competition during its Challengers Playoffs and Last Chance Qualifier stages. RELATED: TEAMS.gg expands matchmaking services to VALORANT Zeynep Gencaga, Senior Manager, Business Development and Partnerships Europe and […]
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Baltimore Ravens Partner With EEG for Ravens Gaming League – The Esports Observer
NFL team the Baltimore Ravens announced Monday a new gaming and esports initiative aimed at fans called the Ravens Gaming League. The Ravens Gaming League will host tournaments and other events for fans, starting with a Fortnite tournament June 25-27, and a Madden NFL tournament “later this summer.” To facilitate this new initiative, the Ravens […]
ESL Gaming, 433 Partner to Boost Global Profile of Virtual Bundesliga – The Esports Observer
ESL Gaming, the international tournament organizer, and 433, the social media soccer community with more than 44M followers, have come together as partners to focus on increasing the global visibility and experience of the bevestor Virtual Bundesliga by DFL Deutsche Fußball Liga. Starting with the upcoming VBL Grand Finals by bevestor taking place from June […]
G2 Esports, Bondly Partner to Launch Organization’s First NFT Series – The Esports Observer
G2 Esports, the Spanish esports and entertainment brand, has partnered with non-fungible token solutions provider Bondly in a multi-year exclusive partnership that will see the two develop and launch G2’s NFT strategy and platform. The G2 NFT is set to launch exclusively on the Bondly platform on June 30. Financial details of the partnership were […]
Esports Ent Group inks partnership with Cleveland Cavaliers – Esports Insider
NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has announced a multi-year partnership with the Cleveland Cavaliers to serve as the NBA franchise’s official esports tournament platform provider. As a result, EEG will operate three co-branded esports events annually for the Cavaliers through its tournament platform, Esports Gaming League (EGL), which the firm acquired in January. […]
Ubisoft And Aim Lab Partner For Rainbow Six Siege Training
It looks like Ubisoft wants to help you “git gud” at Rainbow Six Siege. The developer has partnered with Aim Lab in a bid to create an official training program for the game. Aim Lab is a creator studio that lets you build maps and training tasks in order to up your game. “You can […]
Evil Genuises Partner With Bud Light for League of Legends-Focused Content
Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal were not disclosed. As part of the deal, EG and Bud Light will create co-branded content across their respective Twitch channels featuring the most popular players from its League of Legends […]
Dairy MAX, Complexity Partner to Promote Nutrition for Esports, Gaming
North America based esports organization Complexity Gaming has partnered with Dairy MAX to promote esports player performance and proper nutrition. While financial details of the partnership were not disclosed, the deal names Dairy MAX as the official nutrition partner of Complexity and will look to educate the esports community on “the importance of building healthy […]
100 Thieves partner with Rockstar Energy – Daily Esports
More than a week after 100 Thieves CEO Matthew “Nadeshot” Haag appeared in a Super Bowl commercial for Rockstar Energy, the two companies announced a partnership on Twitter. 100 Thieves were previously tied to Red Bull who first signed with Nadeshot when he was still playing professional Call of Duty. Now, Rockstar Energy will serve […]
LEC Continues Partner Renewal Streak With Logitech G
The latest brand to renew its partnership agreement with the LEC is Logitech gaming peripherals brand Logitech G. This will be the third year of Logitech G’s partnership with the European esports league. Additionally, the renewed deal will last for the next two years. Logitech G will remain the LEC’s official peripherals partner, providing its […]