AGON by AOC named partner of VALORANT Champions Tour EMEA – Esports Insider

The gaming monitor brand AGON by AOC has been announced as the latest partner of the VALORANT Champions Tour (VCT) EMEA. The company will officially support the region’s competition during its Challengers Playoffs and Last Chance Qualifier stages.  RELATED: TEAMS.gg expands matchmaking services to VALORANT Zeynep Gencaga, Senior Manager, Business Development and Partnerships Europe and […]

Esports Ent Group inks partnership with Cleveland Cavaliers – Esports Insider

NASDAQ-listed gambling operator Esports Entertainment Group (EEG) has announced a multi-year partnership with the Cleveland Cavaliers to serve as the NBA franchise’s official esports tournament platform provider. As a result, EEG will operate three co-branded esports events annually for the Cavaliers through its tournament platform, Esports Gaming League (EGL), which the firm acquired in January. […]

Ubisoft And Aim Lab Partner For Rainbow Six Siege Training

It looks like Ubisoft wants to help you “git gud” at Rainbow Six Siege. The developer has partnered with Aim Lab in a bid to create an official training program for the game. Aim Lab is a creator studio that lets you build maps and training tasks in order to up your game. “You can […]

Evil Genuises Partner With Bud Light for League of Legends-Focused Content

Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal were not disclosed. As part of the deal, EG and Bud Light will create co-branded content across their respective Twitch channels featuring the most popular players from its League of Legends […]

Dairy MAX, Complexity Partner to Promote Nutrition for Esports, Gaming

North America based esports organization Complexity Gaming has partnered with Dairy MAX  to promote esports player performance and proper nutrition. While financial details of the partnership were not disclosed, the deal names Dairy MAX as the official nutrition partner of Complexity and will look to educate the esports community on “the importance of building healthy […]

100 Thieves partner with Rockstar Energy – Daily Esports

More than a week after 100 Thieves CEO Matthew “Nadeshot” Haag appeared in a Super Bowl commercial for Rockstar Energy, the two companies announced a partnership on Twitter. 100 Thieves were previously tied to Red Bull who first signed with Nadeshot when he was still playing professional Call of Duty. Now, Rockstar Energy will serve […]

LEC Continues Partner Renewal Streak With Logitech G

The latest brand to renew its partnership agreement with the LEC is Logitech gaming peripherals brand Logitech G. This will be the third year of Logitech G’s partnership with the European esports league. Additionally, the renewed deal will last for the next two years. Logitech G will remain the LEC’s official peripherals partner, providing its […]