Seattle-based Evil Geniuses (EG) has named Bud Light as its newest partner and the official beer of the organization. Financial terms of the deal were not disclosed.
As part of the deal, EG and Bud Light will create co-branded content across their respective Twitch channels featuring the most popular players from its League of Legends team. The new content series, “Evil Intercepts,” promises to give fans access to the in-game communications of the EG LoL squad while it plays.
EG will also offer up players Swim, FearItself, dekillsage, SonicFox, and others, who will take turns broadcasting on “Bud Light Streams” hosted on Bud Light’s Twitch channel. New episodes for this streaming series will regularly air live throughout the rest of the year, according to EG. The first episode will take place March 7 and feature EG LCS jungler Dennis “Svenskeren” Johnsen, who will join the Bud Light League Lounge on Twitch following this weekend’s LCS games.
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