Belong Gaming Arenas, a subsidiary of global esports and technology company Vindex, has revealed details about its first gaming centre in the U.S., including a partnership with Overwatch League franchise Houston Outlaws. The first ‘experimental‘ gaming centre will open at the Pearland Town Center in Pearland, Texas, which is a suburb of Houston, on August […]
Entain partners with EPIC Risk Management and CSPPA to educate about gaming harm – Esports Insider
London Stock Exchange-listed sports betting and gambling operator Entain has introduced a range of initiatives to help educate gaming and esports players in the UK and Europe about potential risks of harm. RELATED: CSPPA and EPIC Risk Management become Gambling Awareness Partners Through the company’s not-for-profit Entain Foundation, the operator is working with a number […]
Nicecactus partners with Wolfie Sports and Mpesa – Esports Insider
Gaming tournament and training platform Nicecactus has teamed up with Kenyan esports platform Wolfie Sports. The three-year deal will see both entities collaborate to launch an online tournament platform in Africa. RELATED: Origin stories: Alexandre Amoukteh on the rise of Nicecactus According to the release, Vodafone-owned mobile banking provider Mpesa will also partner with Nicecactus […]
eFuse partners with College CoD for summer events – Esports Insider
Esports social media startup eFuse has announced a partnership with College CoD (CCL), a competitive organisation for collegiate Call of Duty. As a result of the partnership, eFuse and CCL will launch two summer events to help full-time college Call of Duty players get discovered and strengthen path-to-pro opportunities. Image credit: eFuseRELATED: eFuse appoints Halina Malik […]
CouchWarriors League partners with ASTRO Gaming – Esports Insider
Australian fighting game esports league CouchWarriors League has named audio peripherals manufacturer ASTRO Gaming as its exclusive headset partner for the 2021-2022 season. As a result of the partnership deal, the league will be equipped with ASTRO headsets for its events, prizes and commentators. RELATED: LCO secures Warner Music Australia partnership Daniel Chlebowczyk, Director of Events […]
Angeles Equity Partners Acquires Xanitos
Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Innovative Service Provider Delivers Critical Environmental Services to Hospitals and Other Acute Care Settings Nationwide LOS ANGELES & PHILADELPHIA–(BUSINESS WIRE)–June 29, 2021– Angeles Equity Partners, LLC (“Angeles”), a private investment firm focused on operational value creation, today announced […]
Fnatic secures global partnership with Kaspersky – The Esports Observer
London-based esports organization Fnatic has signed a global partnership deal with cybersecurity company Kaspersky. The deal will see Kaspersky’s logo placed on the jersey of the team’s secondary League of Legends team, Fnatic Rising. The companies will also host a series of digital events, and Kaspersky will be integrated into multiple Fnatic content series. Kaspersky […]
Newzoo partners with LATAM organization Isurus – The Esports Observer
Seeking to improve its intelligence on the Latin American esports market, gaming data and insights company Newzoo signed a partnership deal with Isurus, one of the main organizations in the region. The agreement does not have a fixed duration. (Newzoo is a part of Leaders Group, which includes The Esports Observer in its portfolio.) “Latin […]
G2 Esports partners with fashion brand Ralph Lauren – Esports Insider
European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren. As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ activations on platforms such as TikTok and Twitch. Moreover, both entities will collaborate on ‘global campaigns’ and events. RELATED: Betway and G2 Esports team up […]
KITKAT CHUNKY partners with Malaysian esports competition University e-League – Esports Insider
Nestle-owned chocolate brand KITKAT CHUNKY has announced a partnership with Malaysian esports competition the University e-League. RELATED: KitKat extends LEC deal, partners with LCL and 12 ERLs As a result of the partnership, the chocolate brand has been named the main sponsor for the league’s 2021 season. Moreover, KITKAT CHUNKY will launch a campaign aimed […]