Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Some indie developers are implying they have difficulties selling games on PlayStation consoles. That conversation started today in part because of social media posts from indie studios who allege that Sony’s services and backend tools (or lack thereof) […]
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Publishers are overcoming the death of cookies with personalized email and push messaging
Presented by Jeeng Publishers are facing tremendous pressure when it comes to delivering on audience expectations for personalization. Thanks to the powerful algorithms in place at some of the big tech platforms, consumers expect that same just-for-them experience from every digital interaction. With the death of cookies on the horizon, publishers may feel like they’re […]
Publishers grapple with high clicks but low prices in pandemic
The programmatic strategies that once worked before the COVID-19 pandemic may not be working so well now. Internet browsing is up as more segments of the global population are ordered to remain home and are thus spending more of their day online. However, this surge in traffic is not always a good thing for publishers, […]