The Brazilian esports promotion group BBL (Bad Boy Leeroy) announced Tuesday that it has closed a deal with Allegro Pacaembu, the company that manages the historic soccer stadium Paulo Machado de Carvalho (colloquially known as Pacaembu Stadium) located in São Paulo. At a press event Tuesday attended by The Esports Observer BBL provided details on […]
Natus Vincere Signs Two Year Deal With Chinese Platform Huya
Ukraine-based esports organization Natus Vincere has announced a partnership with Chinese streaming platform Huya. The deal will run for two years and is exclusive to the organization’s Counter-Strike: Global Offensive roster. Huya has signed similar deals with a number of Western esports organizations in an effort to expand its content offering. Previous partnerships have included […]
Facebook Gaming Signs Streamer KingRichard to Exclusive Deal
With more than 38M views attributed to his content, Facebook Gaming has signed Richard “KingRichard” Nelson to an exclusive streaming deal. The seven-time Apex Legends tournament winner will start streaming today via the Facebook Gaming platform. The deal was facilitated by Loaded and financial details of the agreement were not disclosed. Known for his magnanimous […]
Lebron James Jr. Signs With FaZe Clan
LeBron “Bronny” James Jr., son of Los Angeles Lakers’ superstar Lebron James, has joined North American esports and gaming lifestyle company FaZe Clan. The 15-year old highly touted collegiate basketball recruit will use the gaming tag “FaZe Bronny” while streaming for the organization. James is known for his game play in both Fortnight and Call […]
APE Signs Strategic Partnership With Pittsburgh Knights for LCK
Seoul-based esports organization Absolute Power eSports (APE) announced a multi-year strategic partnership agreement with the Pittsburgh Knights. APE and the Knights signed a memorandum of understanding (MOU) in June to create a strategic partnership and establish operations in South Korea and the United States to promote APE’s League of Legends Champions Korea (LCK) team. The Knights […]
Team Liquid Signs Partnership Deal With Zoomph
Esports organization Team Liquid announced Tuesday a new social media measurement partnership with Zoomph. Financial terms and length of the partnership were not disclosed. Zoomph has already created a custom version of its real-time social analytics platform to provide Team Liquid with “reporting data to create more engaging and meaningful partner campaigns,” according to a […]
Toronto Defiant Signs Sponsorship Deal With TD Bank
Toronto Defiant, the Overwatch League team owned by OverActive Media, has announced its partnership with TD Bank Group, which will become the team’s official bank. The company will also serve as the presenting sponsor for Toronto Defiant’s Fan Appreciation Weekend event. In addition to its OWL team, OverActive Media operates the Toronto Ultra Call of […]
LEC Signs Secretlab as New Chair Partner
Singaporean gaming chair maker Secretlab has signed on as the chair partner for The League of Legends European Championship (LEC). As part of the agreement, Secretlab will produce the first commercially available LEC-branded chair, while providing seating for both the LEC and European Masters competitions. Financial terms of the deal were not disclosed. Secretlab is […]
Trump signs executive order attacking Section 230 legal protections for Facebook and Twitter
(Reuters) — President Donald Trump said he will introduce legislation that may scrap or weaken a law that has long protected internet companies, including Twitter and Facebook, an extraordinary attempt to intervene in the media that experts said was unlikely to survive legal scrutiny. Trump signed an executive order on Thursday afternoon after attacking Twitter […]
Button signs up for Virtual Le Mans
Formula 1’s 2009 world champion Jenson Button has entered a team in June’s Virtual Le Mans 24 Hours. Button will drive for his Team Rocket outfit, which also competes in the GT World Challenge Europe series, in the virtual edition of the French endurance classic. The real-world Le Mans 24 Hours has been postponed to […]