Apple said today that the privacy changes with its Identifier for Advertisers (IDFA) in iOS 14 are coming soon with the company’s next beta software release. Apple had previously said the changes — which could make it a lot harder for game and app companies to target specific users with advertising — would come in […]
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Google spells out consequences of Apple’s privacy push and IDFA changes
Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and app developers. Apple is advocating its App Tracking Transparency (ATT) policy, which will require developers to ask for permission when they use personal data from other companies’ apps and websites for […]