Mobile game Garena Free Fire has announced a partnership with the Brazilian Football Confederation (CBF). The two-year deal will see Garena Free Fire become an official sponsor of Brazil’s national football teams. RELATED: LOUD signs Olympic skateboarders Luiz Francisco and Pedro Quintas According to the release, the partnership will provide Free Fire players in Brazil – […]
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Western Digital sponsors Apex Legends event BLAST Titans – Esports Insider
Tournament organiser BLAST has announced a partnership with data storage company Western Digital for its inaugural Apex Legends event BLAST Titans. As a result, Western Digital’s gaming brand WD_BLACK will become a sponsor of the event. RELATED: BLAST unveils expansion into Apex Legends esports According to the release, WD_BLACK will receive ‘collaborative content opportunities’, branding across […]
Telecom Claro Sponsors INTZ, Launches Amateur Esports Circuit in Brazil – The Esports Observer
Telecommunications company Claro, founded in Brazil by Mexican telecom giant América Móvil, announced its newest move into Brazilian esports by closing a sponsorship with INTZ, one of the main esports organizations in the country, and launching a 12-month-long esports circuit for amateurs. The circuit, named Arena Gaming, will feature a different game and a $25K […]
Beautyblender Sponsors Pittsburgh Knights Valorant Tournament Series for Women – The Esports Observer
The Pittsburgh Knights, the esports arm of the NFL’s Pittsburgh Steelers, has partnered with Beautyblender, the makeup company known for its line of makeup sponges, as a sponsor for the first split of the Knights’ Sakura Cup, a Valorant tournament series for women. Financial terms of the deal were not disclosed. This is the first […]
100 Thieves announces sponsorship with Truly and Twisted Tea
100 Thieves has announced their sponsorship with the alcoholic beverage companies, Truly and Twisted Tea. 100 Thieves recently announced Rockstar as their official energy drink sponsor, after CEO Matthew “Nadeshot” Haag appeared in their Superbowl commercial. Now, 100 Thieves has added The Boston Beer Company to their list of sponsors. Twisted Tea and Truly are […]
VIE.bet sponsors Movistar Liga Pro Gaming league and Infamous Gaming – Esports Insider
NASDAQ-traded gambling company Esports Entertainment Group (EEG) has expanded its esports betting brand VIE.bet into Latin America through two new partnerships. The marketing-focused agreements will see VIE.bet sponsor Peru-based esports organisation Infamous Gaming and LATAM-based Dota 2 competition series, Movistar Liga Pro Gaming. RELATED: Esports Entertainment Group files NJ gaming licence Bux Sayed, Head of […]
Epic Sponsors Santos FC During Libertadores Finals, Highlights Fortnite
Santos Futebol Clube, one of the most traditional soccer teams in Brazil, has secured Epic Games as its sponsor for one game. Through the deal, Santos will be displaying the Fortnite brand on its jersey during the Taça Libertadores da América (commonly known as Libertadores) finals next Jan. 30, against Palmeiras in Maracanã Stadium, Rio […]
Redragon Sponsors Hearthstone Tournament in Latin America
Brazilian esports promotion company Gaming Culture announced an invitational Hearthstone tournament. Named Arena Invitational, the competition starts Monday, but will be streamed only from its playoffs on Sept. 29. Arena Invitational features 16 participants from Latin America; eight Brazilians, five Argentinians, one from Chile, and another from Mexico. With a prize pool adding up to […]
FATE Esports receives sponsorship from HyperX – Esports Insider
Jordanian esports organisation FATE Esports has established a partnership with HyperX, the peripherals brand owned by Kingston Technology. The deal will see FATE Esports’ players and streamers supplied with HyperX’s products. RELATED: Jordanian organisation FATE Esports partners with Orange FATE Esports is said to have competitors and streamers across Jordan, Bulgaria, Pakistan, Germany, Serbia, and Qatar […]
Toronto Defiant Signs Sponsorship Deal With TD Bank
Toronto Defiant, the Overwatch League team owned by OverActive Media, has announced its partnership with TD Bank Group, which will become the team’s official bank. The company will also serve as the presenting sponsor for Toronto Defiant’s Fan Appreciation Weekend event. In addition to its OWL team, OverActive Media operates the Toronto Ultra Call of […]