Celebrities in esports hail from a wide variety of backgrounds from musicians to actors, but none so prevalent as those from the world of traditional sports —especially footballers. Famous athletes and sports team owners that have or continue to invest in or become involved in esports recognise the link between fandoms and competition, whether live […]
Nintendo, stop trying to get me to play my Switch outside
Nintendo’s making a new Nintendo Switch, one with a bigger OLED screen. They gave it a trailer on Tuesday, showing beautiful people taking the console outside and playing it on the go. Who does this? The advertisement looks like every other promo we’ve seen for the Switch since it launched in 2017. It’s filled with […]
Treat Yo Self To A Giant Mountain Dew Body Pillow, Because You're Worth It
Why seek human comfort when you could have a gigantic Mountain Dew body pillow instead? That’s right; Mountain Dew is taking its marketing to a new, comfortable level with a humongous body pillow modeled after the sugary, high-fueled soft drink. Do you need one? No. Should you get one anyway? Absolutely. And you can do just […]
Pokémon Go guide: How to transfer to Pokémon Home
Pokémon Go now lets you transfer Pokémon from the game to the Pokémon Home app. In this Pokémon Go guide, we will explain how to transfer Pokémon from Pokémon Go to Pokémon Home, how much it costs to transfer Legendary Pokémon, and how to transfer Pokémon to Pokémon Sword and Shield. Pokémon Home transfers Doing […]
Anyline nabs $20M to automate mobile data capture for enterprises
Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. Anyline, a company that builds mobile data capture and scanning technologies for multiple industries, has raised $20 million. Founded out of Vienna, Austria, in 2013, Anyline has developed a range of data capture products such as barcode scanning, […]
How to avoid drowning in application sprawl
Where does your enterprise stand on the AI adoption curve? Take our AI survey to find out. As new and better technology and solutions emerge, a product or environment can become irrelevant overnight. Think about your own personal devices. If you looked through your apps right now, are there some that you forgot you have? […]
Loki brings his shenanigans to Fortnite for the July Crew Pack
Loki, the self-proclaimed god of mischief, will be bringing his tricks and pranks to Fortnite. Marvel’s anti-hero is the headliner for July 2021 Crew Pack, which features his iconic green outfit — complete with cape and “back bling” — as well as his Scepter Pickaxe (“the glow stick of destiny”), the Chitauri Chariot Glider, and […]
The General Looks to Meet Customers Where They Watch – The Esports Observer
When Kale Sligh, now Vice President of Marketing, first joined insurance company The General’s marketing team, they sought to get a better understanding of their customer base. “We spent a good part of the first part of my tenure here…really just getting out and talking to customers,” he told Sports Business Journal. “One thing that […]
Sony adds PC port developer to PlayStation Studios
PlayStation Studios appears to be stepping up its Windows PC porting efforts, thanks to a new addition to the “PlayStation family.” Head of PlayStation Studios Hermen Hulst announced Thursday that Sony has acquired Nixxes Software, a technical developer based in the Netherlands whose credits include PC ports and optimizations for games like Marvel’s Avengers, Deus […]
10 Beautiful Places To Fly To In Microsoft Flight Simulator 2020
Few games give you such a breadth of choice in places to explore, like Microsoft Flight Simulator 2020. Asobo Studios quite literally recreated the entire globe using satellite imagery and artificial intelligence. That means that you can quite literally travel anywhere in the world from the comfort of your home. RELATED: Funniest Sights In Microsoft […]