German esports organization Berlin International Gaming (BIG) announced that it has extended its partnership with Danone Group’s French mineral water brand Volvic. The two brands initially started working together in June last year. While BIG did not disclose the financial details of the partnership, the organization told The Esports Observer that the partnership is planned […]
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EU Masters Adds Volvic and HyperX as Sponsors
As the main event of the European Masters (EU Masters) 2020 Summer competition kicked off Monday, Riot Games EU announced two new sponsors for the tournament, Volvic Germany and HyperX. Financial details of the deals were not disclosed. HyperX, a gaming gear brand that is sponsoring several esports events and influencers, will sponsor the EU […]