AESF Signs Three-Year Partnership Deal With First Automobile Works Group for e-Master Chengdu

Asian Electronic Sports Federation (AESF) announced that it has signed a three-year partnership deal with China’s First Automobile Works Group (FAW) for its esports competition, AESF e-Master. AWF will act as the chief partner of the competition, alongside officials partner Bank of China, and energy drink brand Warrior Horse. 

Financial terms of the deal were not disclosed.

The partnership was announced at an official signing ceremony, which was hosted by AESF and Sun Media in Chengdu. During the ceremony, the two organizations announced that they will partner with the Chengdu government to co-host AESF e-Master in the city’s Gaoxin District, featuring four esports titles: League of Legends, Arena of Valor, FIFA 2020, and Warcraft III. Lan Yang, Sun Media CEO and AESF secretary-general Zhao Liu attended the ceremony, as well as many politicians from the Chengdu government. 

However, neither AESF nor the Chengdu government have disclosed more details of the competition, such as the prize money or the actual date The open qualifiers of e-Master were completed in January of this year, but the process of the competition was suspended for six months due to the COVID-19 pandemic. 

Founded in 1953, FAW is China’s first state-owned automotive manufacturing company. In 1990, the company partnered with Volkswagen to establish a large-scale joint venture FAW-Volkswagen Automotive Co., Ltd. Last week, the joint venture’s subsidiary brand FAW-Audi signed a sponsorship deal with Chinese esports organization TOP Esports (TES)’ League of Legends team during the 2020 League of Legends World Championship. 

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