North American organisation Complexity Gaming has renewed its exclusive partnership with Amazon-owned live streaming service Twitch.
The extension will see the organisation and its content creators continue to stream content on the platform on a globally-exclusive basis, excluding China.
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Complexity Gaming has a number of streamers covering a variety of titles under its banner. Its streamers have a combined reach of over 10 million followers across social media, according to a release. It’ll produce content and competitions, such as Race to World First with Complexity-Limit, as part of the deal.
Kyle Bautista, COO at Complexity Gaming, spoke on the renewal in a release: “The longevity of our partnership with Twitch showcases not only the value that Complexity, its players, and streamers have brought to the platform over the years but also the relevance and importance of our fans on the platform. We’re looking forward to expanding our live content offering on Twitch and creating even more memorable moments for the esports community.”
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Complexity Gaming is also partnered with the likes of HyperX, MSI, GameStop, MillerCoors, Limit, Extra Life, Panini, H4X, and the U.S Army.
Cody Connors, Account Director at Twitch, also spoke on the deal: “Complexity has been part of this industry since the beginning and has expanded its stake to traditional sports, much like we have. No matter what, the fan engagement and community remains on Twitch, and we are pleased to have Complexity continue to bring great content to their audience here.”
Esports Insider says: Considering the longevity of the original deal and how Complexity is continuing to expand on Twitch, extending the partnership makes a lot of sense for both parties.
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