EPIC League, an independent Dota 2 tournament organized by ESforce Holding company Epic Esports Events, has announced a partnership with perfume maker Paco Rabanne. The sponsorship will focus on the brand’s Invictus men’s, which will be integrated throughout the broadcast of the tournament’s final stage (which takes place from Dec. 8-13).
The campaign was developed by media agency Starcom along with ESForce Holding and main marketing agency Bridge A[gency].
Last month, Epic Esports Events lined up other partners for EPIC League including Parimatch and Haval.
EPIC League is a follow up to the OMEGA League tournament organized by Epic Esports Events and WePlay Esports in partnership with top European Dota 2 teams. The tournament was created in response to Valve’s cancellation of The International and the lack of a suitable replacement in the ecosystem for a championship-caliber event.
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