Esports Entertainment Group’s gaming center division Helix eSports has announced a partnership with GUNNAR Optiks. Helix facilities will pilot a retail experience for GUNNAR glasses. GUNNAR will also serve as a marketing partner across all Helix eSports properties and programming.
Helix currently operates esports centers in New Jersey and Massachusetts which host competitive tournaments, high school leagues, group events, and esports bootcamps.
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