Israeli game developer Plarium Games announced that it has partnered with Ukrainian esports organization Natus Vincere (NAVI) to promote its PC and freemium mobile game, RAID: Shadow Legends.
Financial terms of the deal were not disclosed. The partnership was brokered by EsportQuake, a division of sports partnership agency SportQuake.
Through this new partnership, Plarium Games officially becomes a sponsor of the organization, and NAVI engages in activities and initiatives to promote the game.
NAVI will feature RAID as a jersey sponsor throughout this year’s competitive season, and promote the game through “marketing, advertising, and branding campaigns and activations.”
Plarium Games will also bring RAID: Shadow Legends players in-game events featuring NAVI talent, as well as a “full year of collaborations, community and player challenges, and behind-the-scenes RAID and NAVI content.”
Plarium Games joins NAVI’s other sponsors including Monster Energy, GGBET, and Logitech G.
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