Riot Games’ Head of Global Esports Partnerships and Business Development Naz Aletaha joins Sports Business Journal’s latest Forty Under 40 class. Since joining Riot in 2012, Aletaha has helped to bring a number of high-profile brands into the esports space including Mastercard and Louis Vuitton.
In an interview with Sports Business Journal, Aletaha notes that the awareness and interest from sponsors regarding esports has evolved dramatically over her tenure. “I remember so many pitch meetings having to go in and really having to explain what esports is to people,” she said. “Now, esports as a whole and especially League of Legends esports has permeated the zeitgeist in such a way that now we are getting a lot more incoming from brands.”
As Riot gears up for another League of Legends World Championship, likely with another slew of global non-endemic partners, the company has also expanded its sponsorship efforts to its newer titles such as Valorant. In addition to bringing in new peripheral partner HyperX for the title, Riot has expanded its relationship with LoL-focused partners such as Verizon and Red Bull to include the popular new shooter.
Learn more about the Forty Under 40 2021 class here.
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