Esports organization Team Liquid has renewed its partnership with Alienware, further expanding the 10-year relationship between the two companies. Since the initial partnership in 2011, Alienware has become Team Liquid’s equipment provider across multiple categories including PCs, monitors, headsets, and gaming peripherals. According to a release, Alienware has provided roughly 1,000 products to Team Liquid across the organization’s two training facilities, of which it remains the title sponsor.
This deal remains one of the longest-running partnerships in esports. Financial terms were not disclosed.
The partnership will continue to cover all Team Liquid players, teams, and facilities. As part of the renewed deal, Alienware will be the official launch partner of Liquid+, Team Liquid’s fan engagement platform. The company will support various launch activities for the platform including a virtual crane game which will award Alienware products to select winners.
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