BlackMilk, a Brisbane, Australia clothing Company founded in 2009 by James Lillis, is joining forces Nintendo to launch the BlackMilk X Super Mario collection. Known for its quirky fashions, such as the Harry Potter-themed kimono, BlackMilk is a global brand with numerous celebrity clients, including Miley Cyrus, Katy Perry and Whoopi Goldberg.
The new Super Mario collection, which launches on October 6, coincides with the 35th anniversary of the first Super Mario Bros. game, first released in 1985. The game, which has sold 40.24 million copies, is the bestselling video game in the Mario series and one of the bestselling video games of all time.
The new clothing collection will feature a number of items, including leggings, dresses, overalls, and much more, emblazoned with images of Mario as well as Luigi, Princess Peach, Yoshi and Bowser. Fans can also expect activewear, outerwear and unisex pieces printed with the game’s iconic power-ups. According to the Nintendo of America Twitter account, BlackMilk will offer a sneak peek of the line on September 29. The full collection will go on sale on October 5 at 5 pm EST.
Nintendo is releasing a number of new games for Mario’s anniversary. Super Mario 3D All-Stars, a remastered collection with Super Mario 64, Super Mario Sunshine, and Super Mario Galaxy, was released on Nintendo Switch on September 18. Meanwhile, Super Mario Bros. 35, a 35-player battle royale, is set for release on October 1, and Super Mario 3D World + Bowser’s Fury, an expanded port of Super Mario 3D World, will be available on February 12, 2021.
This year, Nintendo has also lent Mario’s likeness to brands like LEGO, PUMA and Monopoly. LEGO has designed numerous LEGO Super Mario sets, including the Adventures with Mario Starter Course. PUMA has launched the RS-Dreamer Super Mario 64 basketball shoes, and Monopoly debuted the Super Mario Celebration game.
For more information on the BlackMilk X Super Mario collection, visit BlackMilk.com.
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