One of the most controversial launches of 2021 was still a major sales success, despite the complaints, as Take-Two discuss selling NFTs.
Most gamers have got used to new releases being a broken mess at launch, only made playable weeks and months later, but there are certain companies where you don’t expect that to happen, and Rockstar used to be one of them.
Thanks to the launch of GTA: The Trilogy last Christmas though that’s no longer the case, with the game running so badly at launch that it was even compared to Cyberpunk 2077. But that doesn’t seem to have upset sales.
According to Rockstar owner Take-Two the remaster compilation has already sold 10 million copies, with CEO Strauss Zelnick insisting to investors that, as a company, Take-Two ‘are totally focused on quality and we always want to deliver the best possible experience’.
‘Very occasionally we fall short, and I think the trilogy was an example of that’, said Zelnick when asked if quality assurance procedures had been changed since the remasters’ release.
‘We’ve had precious few quality lapses at this company, so any time that we’ve fallen short from a quality point of view it has been an isolated case and we aim to keep It that way.’
The 10 million figure for the remasters wasn’t formally confirmed but instead it was announced that the GTA franchise as a whole has now sold over 370 million copies.
That’s a 15 million increase since November, and since GTA 5 was specifically said to have sold another 5 million in the same period… well, the maths is fairly easy when it comes to the remasters.
Whatever the exact figure though, Zelnick describes the remasters as having ‘significantly exceeded’ sales expectations.
He added nothing of substance on the recently announced GTA 6 though, only that he was ‘thrilled Rockstar’s working on the next iteration of Grand Theft Auto’.
What Zelnick was more open about though was NFTs, saying that he is ‘highly convinced’ of their value to customers.
‘We believe in rare goods, we believe in collectibles. The concern we have is that there’s a speculation going on’, said Zelnick.
‘We want to make sure that consumers always have a good experience every time they engage with our properties and losing money on a speculation is not a good experience, so we’re going to stay away from speculation. However, we’re highly convinced there’s an opportunity for NFTs to fit with Take-Two’s offerings in the future.’
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