The retirement of Reggie Fils-Aimé keeps getting busier, as he has been appointed to GameStop’s board of directors, effective immediately.
Reggie is best known for his long tenure with Nintendo, where he became one of the faces of the company during the DS/Wii era. In 2019, Reggie stepped down from his role as president and COO of Nintendo of America, where he was succeeded by Doug Bowser. Reggie wanted to retire of his own volition and there is no indication that he was ousted or has any health issues. Since retiring, Reggie has kept himself busy by taking a position as Leader in Residence at Cornell University, along with presenting at the 2019 Game Awards.
Related: Somebody At Cornell Asked Reggie Fils-Aimé About Mother 3
It seems that Reggie’s retirement might be over, however, or is at least about to become busier. According to GamesIndustry.biz, Reggie has become a member of the GameStop board of directors, alongside former CEO of Walmart US William “Bill” Simon and current PetSmart president and CEO James “JK” Symancyk. Reggie has confirmed the report on Twitter, stating that the industry needs a healthy and vibrant GameStop.
GameStop has had a number of well-publicized issues over the past year, from declining revenue to stores closing down en-masse. The new appointees to the board of directors seem to be part of a larger scheme to revamp the brand, with Reggie being a key figure in helping to change GameStop as we know it.
There are people who think Reggie is a joke who maintained his position at Nintendo by turning himself into a living meme, but that couldn’t be further from the truth. Reggie was a key figure in helping Nintendo change its image following the GameCube era, leading to one of the most lucrative periods in the company’s history. GameStop is not Nintendo, however, and Reggie isn’t going to have the same kind of hands-on role that he had in the past. GameStop is in a dire position and time will tell if Reggie will be able to help turn the tide and reverse GameStop’s fortunes.
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