SEGA appearing at digital games fest after ‘revolutionary’ announcement next week

SEGA are rumoured to have some big news in store which will “rile up” the video games industry, and we’re only days away from finding out what this announcement is. There has been plenty of speculation about what this SEGA news could be after Japanese tech journalist Zenji Nishikawa teased the incoming reveal. Nishikawa-san said the news was coming in the next issue of Famitsu, and said the announcement is on par with the reveal of the first ever PS5 details.

The journalist said the “huge scoop” was about “a game company that everyone loves”, and later reportedly confirmed the announcement was about SEGA.

There has been plenty of speculation about what this SEGA announcement could be.

Fans have been left wondering if those long-running rumours about Microsoft acquiring SEGA are about to come true.

While others have mooted the reveal could be a deal between Microsoft and SEGA which will see the Xbox Series X distributed under the SEGA name in Japan.

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That would be a win-win situation for both parties – it would mark the first time the SEGA name has appeared on a home console since the Dreamcast.

And having the next Xbox distributed under the SEGA banner could help Microsoft finally crack the Japanese market, with Xbox historically struggling to sell there.

The “revolutionary” SEGA announcement is being teased for around the time the company celebrates its 60th anniversary.

As fans wait for official word on what this news will be it has turned out that the iconic Japanese video game giant are appearing at an upcoming online games fest.

SEGA of America will be making an appearance during the Guerrilla Collective digital games fest.

The Sonic makers have been added to the line-up of the showcase which will air between June 6 and June 8.

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It remains to be seen if SEGA will be following up the Famitsu reveal of this “revolutionary” news at Guerrilla Collective or if they will announce something else.

Excitement amongst SEGA fans was kicked into overdrive earlier this week when word of Nishikawa-san’s comments emerged.

According to a post by Gematsu, the journalist had said: “My column in next week’s issue of Famitsu is crazy. I got a huge scoop…it’s a world premiere article.

“And an exclusive. It may not be Nikkei or Weekly Bunshun, but if you want to know if it’s a scoop that’s big…it totally is!

“It’s a scoop from a game company that everyone loves. An insane scoop. Last year, Wired got the exclusive story on PlayStation 5, right?

“Other media didn’t. It’s that level of a scoop. I interviewed a certain company’s executive and technical staff, it’s really revolutionary…really, it’s a revolution.

“It’ll be in Famitsu next Thursday. I already sent in my manuscript, so the proofs are being made now.

“It’s a scoop on a level that when the story comes out, other media will make a fuss to the company like, ‘Why didn’t you let us cover it?’

“Maybe people will say, ‘Who was the first to break that story?’, ‘It was Zenji Nishikawa, right?’

“It’s a scoop as major as the PlayStation 5 scoop. I just wanted to say that in advance.

“I can’t say [anything more] here, but it’s OK for me to tease it (laughs).

“I was told that it’s OK to do so at various meetings. It’s being talked about in other places. Just not by the media.

“It’ll rile up the games industry.”

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