Mobile monetization firm IronSource has acquired Luna Labs, the maker of a creative management platform used to create mobile ads. Luna Labs’ technology allows app developers — from enterprises to indie developers — to create, manage and optimize their playable ad and video ads, at a fast speed and on a large scale. The purchase […]
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IronSource adds creative insights to its user acquisition platform
User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make themselves stand out. And today, IronSource is adding creative insights to its user acquisition platform so that advertisers can examine how each creative asset in an advertisement performs when trying to attract […]