During its annual “DreamHack Day” event, gaming festival and esports tournament organizer DreamHack revealed an updated brand identity. The new branding was created in partnership with brand agency Superunion and “reflects the company’s evolution into a global destination for immersive, gaming lifestyle experiences where the community comes to life.”
DreamHack recently merged with its sister company ESL to form ESL Gaming. Despite the newly combined infrastructure, all DreamHack events and social media pages retained their branding.
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