Generation Esports Partners With Aim Lab for HSEL Challenges, Prizing

Student esports league platform and High School Esports League operator Generation Esports announced a partnership this week with video game training platform Aim Lab. The new partnership will see Aim Lab provide coaches, teachers, and students in the league with neuroscience-based training and competitions. 

Aim Lab, which uses a combination of AI and analytics to create training programs for first- and third-person shooter games, will also host two “Skills Challenges” for HSEL members during the weeks of Oct. 26 – Dec. 7 and award the top performing-players with “scholarships and other prizes.” 

Aim Lab will also be implemented into HSEL teaching resources and the company will partner with Generation Esports for Valorant, Counter-Strike: Global Offensive, Rainbow Six: Siege, Overwatch, and Fortnite matches in the HSEL Fall Major taking place in December.

In addition, Aim Lab said that it has donated an undisclosed amount to support HSEL college scholarship prizing.  

Aim Lab has a number of esports-related partners including the Overwatch League team Philadelphia Fusion, New York Excelsior (OWL) and New York Subliners (CDL) owner Andbox, and a number of influencers and streamers. Aim Lab creator Statespace raised a $15M USD Series A investment in May. 

The HSEL Fall Major is open to any North American high school team registered with HSEL with an active Battlepass. Titles featured in the competition include Overwatch, NBA 2K21, Counter-Strike: Global Offensive, Super Smash Bros., Madden NFL 21, Rocket League, Valorant, Rainbow Six: Siege, Hearthstone, and Call of Duty: Modern Warfare, among others.

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