Melbourne, Australia-based BIG Esports announced Monday that they nearing completion on funding approval to develop and deploy a pilot program for high school students with an entrepreneurial focus on esports in the state of Victoria. If approved, the pilot program is set to kick off in Term 4 of 2021, featuring one class of Year […]
G2 Esports partners with fashion brand Ralph Lauren – Esports Insider
European organisation G2 Esports has announced a partnership with luxury fashion brand Ralph Lauren. As a result of the partnership, Ralph Lauren and G2 will launch a series of ‘digital-first’ activations on platforms such as TikTok and Twitch. Moreover, both entities will collaborate on ‘global campaigns’ and events. RELATED: Betway and G2 Esports team up […]
Esports Superstar and Organization Owner: Meet the New and Improved Nobru – The Esports Observer
Para ler este artigo em português, clique aqui. This is a follow-up to an interview published on Sept. 17, 2020, “The Neymar of Free Fire and the Biggest Streamer in the World: Meet Nobru.” The first time The Esports Observer interviewed Bruno “Nobru” Goes in 2020, it was around noon and he arrived saying that […]
Nuvei: Enhancing esports investments – Esports Insider
For years, traditional sponsorship deals have mostly been fairly simple. Brands have tended to pay organisations for promotion, with team jerseys being the hottest spot for logo placement, usually taken by the biggest fish. Compared to advertisements, there’s barely any difference. In the esports industry, sponsorship is the major source of revenue for most businesses, […]
St. Clair College Esports Facility Expected to be Completed in 2022 – The Esports Observer
What is expected to be the largest esports facility in Canada is expected to be completed at St. Clair College in 2022. At more than 15,000 square feet and a price tag of $23M USD, the facility will be the home for Canada’s first varsity esports program. The esports facility will be located at the […]
Helix eSports Signs Sponsorship Deal With GUNNAR Optiks – The Esports Observer
Esports Entertainment Group’s gaming center division Helix eSports has announced a partnership with GUNNAR Optiks. Helix facilities will pilot a retail experience for GUNNAR glasses. GUNNAR will also serve as a marketing partner across all Helix eSports properties and programming. Helix currently operates esports centers in New Jersey and Massachusetts which host competitive tournaments, high […]
Nevada Esports Bill Signed by Governor After ‘Significant Changes’ Pushed by the Video Games Industry – The Esports Observer
Nevada State Bill 165, which was introduced by state Sen. Ben Kieckhefer (R-Reno) as a vehicle to help spur economic development in the state, was passed and signed by Gov. Steve Sisolak—but not without “significant changes.” The changes were due in large part to video game publishers and tournament organizers (led by trade group the […]
Diversifying esports revenue streams: how are teams making money?
While valuations of esports organisations continue to soar and furrow brows worldwide, it’s a well-known fact that the fan monetisation of these groups is still leagues behind major sports clubs. The argument that economics in esports just work differently from their sporting counterparts is often overlooked. For example whilst esports organisations are hugely reliant on […]
Esports Stadium Arlington Partners With ESPAT AI, JLab Audio, and QuadraClicks – The Esports Observer
Arlington, Texas-based esports venue Esports Stadium Arlington announced a trio of new partnerships on Tuesday. The new partners include gaming and esports digital media licensing platform ESPAT AI, California-based peripherals company Quadraclicks, and gaming audio technology company JLab Audio. Financial terms were not disclosed for any of the deals. Under the terms of the new […]
Microsoft Excel esports tournament is a real thing that exists
It may sound like a late April Fools joke but an esports tournament using Microsoft Excel is taking place and even has its own merchandise. Esports is bigger than ever at the moment, in part thanks to the pandemic. Only recently Sega tried to get a piece of the action with its revived Virtua Fighter […]